It really does redefine the clothing item as it always has. Jeans are not just pants or a type of clothing. For decades, jeans have been the clothing wear to rebellious people and people who weren't afraid of doing whatever they would please. That's exactly the message they portray here by showing young people engaging in what many think is way too explicit material wearing almost nothing but CK Jeans. The tv spot has actually been banned in the US like last year's Eva Mendes' CK Obsession commercial. The version you will find here is the unrated cut and it is NSFW so watch at your own discretion. There are two thumbnails below in addition.

To me this is just genius, not only because steamy, sex sells but it gives me a bit of an urge actually. The contrast of the colors is so passionate. I love!

Edit: Apparently, YouTube deleted the commercial as itself because of its nature. Here's a link to the uncensored commercial.